hello!

I craft intuitive digital experiences leveraging data and user insights.

Process

analyse

Dig to the core of the problem using data & user insights to addresses pain point.

experiment

Launch the A/B experiment and monitor the key performing metrics.

iterate

Evaluate the experiments and iterate designs to address the problem areas.

Stories

Feb 2025

Agoda's experience principles

How we established design principles to standardize what quality UX means and integrated them into our design reviews.

Oct 2020

Improving customer visits to co-living properties

A case-study on how reducing the cognitive load to make a selection, lead to 100% plus uplift in conversion.

Jan 2020

Designing apartment onboarding process for Japanese market

This helped us to improve employee efficiency, get clear rent patterns across Tokyo & Yokohama.

Jan 2017

Icon Design - Best Practices

We at Allurive Studios have set up few guidelines for iconography and layouts. I’ll be talking about our most generic icon design at 24 px.

Visuals

Currently designing enterprise tools at Agoda. Drop me a mail to see my latest work! 🙏🏽

Reach out to me

hi@arashbal.com

Thank you for visiting.