Arashdeep Singh Bal

Product Designer

summary

I'm not looking for any opportunities as of now. Please feel free to reach out for any other queries - I'm intersted in early stage startups, design talks and meetups.

experience

Agoda

Senior Product Designer

May 2021 - Present

Enterprise tools

OYO

Product Designer

June 2018 - April 2021

  1. Vacation Homes - Task scheduler to help manage the on-ground workforce
  2. OYO Life Japan - All consumer-facing web & mWeb products
  3. OYO Life India - Improving mobile user journey and full-filling business metrics (improved conversion, reduced bounce rate and improved overall CTR rate)
  4. Productivity Suite: Supply Chain, Transformation, Distributed Workforce, Channel manager, Self onboarding for hotels and more.
  5. Partner Reconciliation: Collective efforts lead to improvement by 25% in NPS score
  6. OYO Hotels - Web home, listing & map view

Code Brew Labs

UI/UX Designer

Jan 2016 - March 2018 (full-time)

Service based company where we closely worked with early stage startups to bring ideas to life.

Superdonuts

Graphic Design

Jan 2015 - Aug 2015 (part time)

  1. Designed store collateral ranging from banners to menus.
  2. Created graphical content to engage audience on social platforms.
volunteer

Make a Difference

Public Relations

Aug 2014 - May 2017

  1. Work with children in shelter homes and manage a team of PR volunteers.
  2. Engage volunteers and community through campaigns.
  3. Build collateral (designs & photos) in alignment with organisation branding.
education

B.E. Computer Science and Engineering

CCET, Panjab University

July 2012 - June 2016

competencies
What tool do I mostly use?

Figma

Other tools

Sketch, Photoshop & After Effects

Handy Skills

Cinematography and Post Production